I’m a long time follower of Matt Cutts, head of the webspam team at Google, he is the person to listen when it comes to designing a website to rank higher with Google’s search engine. Today in a new YouTube video from the Google Webmaster Help channel, Cutts talks about what is coming in Google SEO in 2013.
Wearing a Firefox shirt, he talks about the next version of Penguin, codenamed Penguin 2.0, a webspam change aim to terminate with black hack webspam, how Google will go more aggressively on native advertising and how this affects Google’s quality guideline and pagerank, more sophisticated link analysis, detect more efficiently hack sites and Mountain View is also working on better notification in the Webmaster Tools, to help web owner to detect and clean more quickly malware from their sites.
Matt Cutts also said that Google is working on helping web authorities, or websites that are known for being trusted on certain topics, for them to rank better in the search results. And overall improvements — Definitely 7 minutes worth watching.
Source Matt Cutts